Prince & Parade – A Legacy of Design Excellence by Mirvac and Bates Smart

When you choose a home, you’re not just selecting a floorplan — you’re investing in the quality, vision, and legacy behind it. At Prince & Parade, Mirvac draws on decades of experience delivering award-winning residences, continuing a longstanding partnership with renowned architects Bates Smart. This collaboration has shaped some of Melbourne’s most iconic homes — including The Melburnian and The Eastbourne — and now, this new address in Brunswick is set to become the next chapter in that enduring legacy.

A Proven Partnership in Luxury Residential Design

Mirvac and Bates Smart have a long history of creating homes that are not only architecturally striking but intuitively designed for real life. Their shared ethos is one of timeless design, practical elegance, and deep respect for place — values that continue to define their work today.
With each project, Bates Smart brings a thoughtful architectural lens to the local context, shaping buildings that feel connected to their surroundings while elevating the everyday experience of living. From carefully considered materials to the seamless integration of indoor and outdoor space, their work consistently reflects both aesthetic excellence and lasting functionality.

Together with Mirvac, they delivered The Melburnian — a landmark address on St Kilda Road that redefined premium apartment living when it launched more than two decades ago. Years later, The Eastbourne, positioned on the edge of Fitzroy Gardens, carried that same spirit into a new era, offering residences that effortlessly balanced city sophistication and green tranquillity.

Both buildings have stood the test of time. More than just architectural icons, they’ve become homes people cherish — valued for their enduring design, considered amenity, and prime locations. It’s this lineage that Prince & Parade builds upon. 

Built on a Legacy of Excellence

For over 50 years, Mirvac has been creating homes that stand apart — and stand the test of time. The Melburnian and The Eastbourne exemplify this approach. Both developments were designed not only to elevate apartment living, but to offer a lifestyle that remains desirable well beyond completion.

These addresses remain some of Melbourne’s most sought-after — a testament to Mirvac’s ability to anticipate how people want to live, and to deliver homes that reflect that vision through design, location and longevity.

Prince & Parade – The Next Icon 

Prince & Parade continues this legacy, promising a new collection of residences designed with the same enduring quality and architectural rigour. In collaboration with Bates Smart, Mirvac is shaping the project to include thoughtfully designed lifestyle amenities, generous outdoor spaces, and sustainable design principles — all set within one of Melbourne’s most vibrant, walkable neighbourhoods.

For those seeking confidence in their next move — confidence in quality, location, and legacy — Prince & Parade offers more than just a new address. It represents the next chapter in a proven story of excellence.