What if stamp duty wasn’t the barrier

 

For many buyers, securing a home in Melbourne’s Inner North can feel just out of reach. At Prince & Parade, however, that equation is shifting, thanks to a thoughtfully structured offer that meets buyers exactly when they need it most.

 

Developed by award-winning Australian developer Mirvac, this Brunswick address combines design-led living with a rare financial incentive: eligible purchasers can receive up to $198,000* rebated at settlement, a benefit that can effectively offset stamp duty at the most critical stage of the purchase journey.

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A smarter way to navigate stamp dutyEmpty heading

Stamp duty remains one of the biggest upfront costs in Victoria’s property market, often reaching into six-figure territory. It’s a cost that arrives precisely when buyers are committing the most capital, making it one of the biggest barriers to entry.

 

What sets Prince & Parade apart is how this challenge is addressed. Rather than simply adjusting the purchase price, the rebate is applied at settlement, the moment when financial pressure is highest.

 

For owner-occupiers and downsizers especially, this timing can significantly ease the transition into a new home. By reducing the burden at handover, buyers can redirect their focus and resources toward furnishing their home, settling in, or planning their next chapter.

Ready when you areEmpty heading

Timing plays a crucial role in any property decision, and Prince & Parade delivers clarity on that front too.

 

With construction now well progressed, residences are scheduled for completion from August 2026. This near-term timeline offers a level of certainty that’s often missing in longer off-the-plan purchases, helping buyers avoid extended holding costs and plan their move with confidence.

Design that puts wellbeing firstEmpty heading

At its core, Prince & Parade is about considered, enduring design.

 

The project brings together Mirvac and renowned architecture firm Bates Smart, a partnership responsible for some of Melbourne’s most celebrated residential developments, including The Melburnian and The Eastbourne.

 

Here, the focus is on homes that feel as good as they look. Each residence is:

 

•  All-electric, supporting a lower-emissions lifestyle

•  Rated 7-Star NatHERS for energy efficiency

•  Designed with natural materials and warm, earthy tones

 

According to Bates Smart director Jefferey Copolov, the vision is centred on creating spaces that genuinely enhance everyday living:

“Every design decision is led by wellness and sustainable living – abundant sunlight, natural ventilation, access to greenery, and a sense of calm woven through every detail.”

 

Inside, kitchens are crafted with curved island benches, refined timber joinery, and practical storage, blending functionality with sculptural design.

Spaces to connect, recharge, and unwind

Beyond the apartments themselves, Prince & Parade offers thoughtfully designed communal areas that extend the living experience.

 

•  A lounge and dining space opening onto landscaped gardens
•  A private terrace for entertaining

•  A well-appointed gym overlooking greenery

•  A quiet residents’ library – ideal for working from home

The development is framed by gardens designed by Jack Merlo, adding a lush, natural dimension to shared spaces.

 

And at the top, a standout feature: a rooftop terrace with sweeping views across Princes Park, Royal Park, and Melbourne’s CBD – complete with BBQ and dining areas set among landscaped surrounds.

A location that speaks for itself

Positioned directly opposite Princes Park, Prince & Parade offers a rare balance, immersed in nature, yet deeply connected to the city.

 

Situated at the intersection of Parkville, Carlton North, and Brunswick, the address places residents within easy reach of:

 

•  Park and open space
•  Popular cafés and restaurants 

•  Public transport links

•  The CBD, just 4 kilometres away

 

With a Walk Score of 92/100, daily essentials and lifestyle pleasures are genuinely within walking distance.

 

Long-term appeal, immediate opportunity

Melbourne’s Inner North continues to draw buyers seeking quality design, strong amenity, and a sense of neighbourhood connection. Prince & Parade brings all of these together – while introducing a financial incentive that helps ease the path to ownership without compromising long-term value.

 

With move-in ready homes from August 2026, the opportunity is both immediate and compelling.

 

*Terms & Conditions Apply.